1- ست کردن یک attr

$("img").attr("src", "http://cdn.css-tricks.com/images/banner.jpg");

2- ست کرد چند attr

$("img").attr({
       src: "http://cdn.css-tricks.com/images/banner.jpg",
       title: "banner",
       alt: "banner"
});

3- گرفتن یک attr

var $source = $("img").attr("src");